Traylor, Tayvis or Swelce: Sales of Travis Kelce jerseys jump 400% after Taylor Swift attends game

The new supposed couple Traylor, Tayvis or Swelce — you know, Taylor Swift and Kansas City Chiefs tight end Travis Kelce — has had an effect on NFL jersey sales.

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While a relationship hasn’t been confirmed, Swift did spend Sunday afternoon with Kelce’s mother in a suite at Arrowhead Stadium cheering on the Kansas City Chiefs. Swift and Kelce were also seen leaving the stadium together in his convertible, according to Bleacher Report.

CNN reported that several nicknames for the potential power couple are already being used to describe the songstress and tight end, including Traylor, Tayvis or Swelce.

Not only are their names being combined, but their star power is helping ring up sales of Kelce’s number 87. TMZ Sports and People magazine reported that Fanatics, the official NFL e-commerce site, listed Kelce’s uniform in the top 5 top selling jerseys this week, with a 400% spike in sales between Fanatics, and other sites. TMZ did not know who bought all the jerseys but speculated that it could be Swifties following their star.

Before the start of the 2023 season, Kelce’s jersey wasn’t in the Top 10 best-selling jerseys, according to Bleacher Report.

Kelce is also finding new fans on social media, adding 250,000 new followers on Instagram — including 80,000 who liked his account on Sunday alone, USA Today reported.

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