5460 Babcock Rd.
San Antonio, TX 78240
7:00 p.m. Tuesday, Nov. 5, 2013
Sales | Retail
US Hispanic purchasing power has been growing at a compound annual growth rate 5.8% since 1980, more than twice as fast as the 2.52% rate for total US purchasing power during the same period. The Mexicans are important in San Antonio because they are 67% of the Hispanics in US.
The Importance of Culture in Marketing
“Culture is the baggage that humans groups carry with themselves over history, a culture generally is understood to be the cluster of intangible and tangible aspects of life that groups of humans pass to each other from generation to generation”
Lack of attention to cultural aspects can mean the difference between a powerful ad and either an ineffectual or aversive approach to this niche.
You will learn:
Diferences; Beliefs, Backgrounds and Facts
Cultural Boundaries; Ambiguity, Habits and Classification
Challenge and Implications for Marketers
How to recognize Mexican Investors from Mexican Businessman
Register here and receive the white paper "How to Reach Top Mexican Investors"
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